Online ads turn to hand-held devices

Article Abstract:

Advertisers and ad agencies are eyeing wireless phones with display screens that have Internet access. eQ Online, an online brokerage, is already testing ads for phone users who browse to the popular Finnish news site, Kauppalehti Online. For local markets, ads could be targeted to the phones of potential customers in the area. Advertisers may start subsidizing some of the cost of these phones.

World, Services development, New Electronic Marketing, New Media, Geographic, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Services, Advertising services, Marketing industry, Internet/Web advertising, Internet advertising

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Nokia bets on Tarzan yells and whistles

Article Abstract:

Nokia's new $500 cellular phone caters to the whims of its customers by allowing them to choose from numerous ringing tones that can be downloaded from the Internet. The tones include a Tarzan yell, a Finnish polka and a rock 'n' roll riff. The phone also has a number of smart messaging features such as an Internet connection and menu that provides TV listings and sports scores. The $30 billion cellular phone industry is changing as users require their phones to be customized and work more as a low-end laptop computer, sending and receiving faxes and messages and providing Internet access. Nokia is introducing a device called the Communicator to the US at the end of 1997. The Communicator will send faxes and browse the Internet as well as make phone calls.

Design and construction, Nokia Corp., Smart phone, Smart phones, Company product planning

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In Japan, teens gab, gab, gab; cell-phone fad links 'pen' pals in faceless talk

Article Abstract:

Since the market has been flooded with cheap cellular telephones in Japan, it has become something that everyone has and uses like it is not a very big deal. Teenagers and adults alike use it so much, that they tend to forget whose numbers are saved on the phone. They are using it all day long for small talk or unimportant chatter, heedless of the costs they might accumulate.

Japan, Product information, Forecasts and trends, Industry trend, Telecommunications equipment, Cellular transmission equipment

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