Influence of some external and internal environmental factors on foreign market entry mode choice in service firms

Article Abstract:

The effect of internal and external environmental factors on the decision of service firms to establish foreign markets is discussed. The study evaluates the influence of these factors on the decision to use either the integrated or nonintegrated mode of entry assessed at the firm level. The results show that the influence and importance of each environmental factors vary in different situations.

Fats and Oils, Piece goods & notions, Deep sea domestic trans. of freight, Miscellaneous Durable Goods, Foreign operations, Services industry, Service industries

---

Marketing strategy, constituent influence, and resource allocation: an application of the Miles and Snow typology to closely held firms in Chapter 11 bankruptcy

Article Abstract:

A new study uses the Miles and Snow typology to examine the strategies of a sample of closely held companies in Chapter 11 bankruptcy.

Close corporations, Closely held corporations, Bankruptcy

---

Internal marketing: A competitive strategy for the long-term care industry

Article Abstract:

Internal marketing by nursing homes to train and motivate their employees is discussed.

Methods, Marketing, Nursing homes, Nursing home management

Similar abstracts:

• Abstracts: Liability of foreignness and entry mode choice: Taiwanese firms in Europe. Why firms do co-promotions in mature markets?
• Abstracts: The impact of board composition and top management team ownership structure on post-IPO performance in young entrepreneurial firms
• Abstracts: Measuring the impact of product and promotion-related factors on product category price elasticities. Ads promoting OTC medications: The effect of ad format and credibility on beliefs, attitudes, and purchase intentions
• Abstracts: Some second thoughts on options. Tiny maker of modem part rides wild surge in stock. E*Trade cut option price just before stock surged
• Abstracts: Cost system and incentive structure effects on innovation, efficiency and profitability in teams. Does ABC information exacerbate hold-up problems in buyer-supplier negotiations?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.