Integrating customer requirements into product designs

Article Abstract:

The importance of forming mechanisms for ensuring that customer requirement information from different sources is internally consistent is discussed. Organizations must make sure that customer requirements information produced by marketing meets the information processing requirements of the design community to meet this objective of consistency. The knowledge that designers usually apply to come up with a design must include customer requirement information endorsed by marketing and product management at all stages of product development. The exploratory research examined design managers perspectives on the sources of customer requirement information that designers use and the types of local information on customer requirements that designers create to evolve the design model. The study further determined that there must be recognition that designers usually need to form local information about customers in high uncertainty projects. Local information becomes an indispensable part of the design environment once it is created; and, it is formed because designers view the formal knowledge of customer requirements as insufficient. Article includes discussion on the study's other findings, method used and conceptual framework.

Market Research & Product Development, Statistical Data Included, Product development

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Disruptive Innovation: In Need of Better Theory

Article Abstract:

A suggestion is made to differentiate between different examples of disruptive innovation, rather than addressing the concept as a single phenomenon. The proposed categories of disruptive innovations are business-model, technological, and new-to-the-world products.

United Kingdom, Methodology, Research methods

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The Ongoing Process of Building a Theory of Disruption

Article Abstract:

The author addresses critiques of his theory regarding disruptive innovation by building a descriptive theory model in the course of his response. Components include observation, classification, and defining relationships.

Business research

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