Interconnectivity in diffusion of innovations and market competition

Article Abstract:

Different approach to diffusion is undertaken by considering the joint effect of multiple innovations and the role of marketing in accelerating overall patterns of diffusion is explored as an unintended consequence of competition. The two central elements are explained, which are involved in the phenomenon of interconnectivity in the diffusion of innovations.

United States, Forecasts, trends, outlooks, Innovations, Competition (Economics), Forecasts and trends, Market trend/market analysis

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Internal market orientation: construct and consequences

Article Abstract:

Marketing is reconceptualized and a new construct, internal market orientation (IMO) is developed that closely parallels and complements existing models of external market orientation. Internal and external market orientations relationship is explored and the performance implications of IMO are discussed.

United Kingdom

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Internal - market orientation and its measurement

Article Abstract:

Concept and importance of internal market orientation (IMO) in the companies is discussed. Need to develop a tool that measures the extent of the companies' adoption of IMO.

Greece, Marketing procedures, Science & research, Management dynamics, Market Targeting & Approach, Venture Analysis, Research, Management, Business enterprises, Company marketing practices, Company business management, Market strategy

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