Bank of America seeks standout status

Article Abstract:

Bank of America plans a $100 mil campaign developed by Bozell New York. The radio, television and print effort will begin during the Olympics and run 12 months.

Contracts & orders received, Advertising, Advertising Activity, Bozell Inc., Bank of America Corp., BAC

---

Sony rolls out Playstation ads despite shortage

Article Abstract:

Sony's Playstation 2 ad campaign begins today with billboard and movie theater ads. October 26 is the launch date. The company has cut in half its predicted delivery to 500,000 units. It still plans to ship 100,000 units per week until year end. Sony is expected to spend $150 mil on advertising this year. TBWA Chiat Day produced the effort's TV ads.

Japan, Marketing procedures, New orders received, Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Games, toys, and children's vehicles, Supply and demand, Sony Corp., Video game industry, Video games industry, Video games, TBWA Chiat/Day Inc., SNE, Sony Playstation 2 (Computer-based entertainment system)

---

It's agency hunting season for everything from beauty products to boysenberry jam

Article Abstract:

Several large US companies have changed ad agencies for some of their major accounts. Reflect.com, J.M. Smucker, Fleet Boston, PNC Bank and Celebrity Cruises are just a few of the businesses that have found new agencies for specific advertising and direct marketing accounts. Ad account reviews and agency changes are an on-going process in the marketing business.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Fruit and Vegetable Canning, Passenger Ships, Deep Sea Passenger Transportation, Canned fruits and vegetables, Water Transportation of Passengers, Pure Jellies, Food industry, Online services, Internet services, Cruise lines, Passenger vessels, Jelly

Similar abstracts:

• Abstracts: Intel chips are chosen for a new line of TV-set-top boxes by GM's Hughes. Intel moves from Windows with line of Web devices
• Abstracts: Intel, expecting faster growth, lays out plans for new products. Chipless firm stirs commotion in chip market
• Abstracts: Microsoft antitrust case heads back to trial court; new district court judge will determine remedy to be imposed on firm
• Abstracts: Palm doesn't see operating profit this period, posts quarterly loss. Palm profit jumps 83%, beats forecasts
• Abstracts: Microsoft posts flat quarterly revenue; firm cites slower demand for corporate computers; profit tops estimate

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.