Digital dreams
Article Abstract:
Eastman Kodak's new chief executive Daniel Carp believes that the company's future sucess will rely on digital technology.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
Management, Biography, Photographic industry, Eastman Kodak Co., EK, Carp, Daniel
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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Go on, give them try
Article Abstract:
The importance and benefits of using test-drive marketing technique are presented.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Australia, Marketing, Methods, Usage, Test marketing
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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