Venture marketing

Article Abstract:

The new breed of venture-marketing organisations are able to exploit opportunities more quickly than many traditional marketers. They use a combination of flexibility, advanced technology and modern management techniques to ensure that all who work for them identify new opportunities.

Organizational behavior

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Looters and losers

Article Abstract:

Issues concerning business success and failure during times of wide-reaching technological change are discussed. It is argued that there is much to learn from the internet and technology boom of 1995 to 2000, when some people became very rich and others lost a lot of money.

Excerpt, Where's the Loot? (Book)

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It's war out there

Article Abstract:

John Warden, who ran the US air campaign during the Gulf War in 1991, now heads Prometheus Strategies, a corporate marketing consultancy. In 2000 he is advising the fast-food chain McDonald's on new marketing strategies.

Practice, McDonald's Corp., MCD, Warden, John

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