Marketing from the top down

Article Abstract:

Issues are presented concerning the management of marketing by business enterprises. The influence which falling profits and margins, and increasing market competitiveness have on marketing strategy is discussed.

Competition (Economics), Profit, Profits, Influence

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Loyalty not enough

Article Abstract:

Issues are presented concerning the predictions which have been made for the emergence of customer relationship management in the year 2001 as an important area of a business enterprise's marketing initiative.

Cover Story, Business enterprises, Customer relations

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Retailers get personality

Article Abstract:

Some retailers who sell a wide range of brand name products are trying to establish their own identity with the public through specialized advertising and marketing campaigns.

Retail Stores, Marketing NEC, Retail industry, Retail trade, Stores

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