Abstracts - faqs.org

Abstracts

Business, general

Search abstracts:
Abstracts » Business, general

J. Crew turns to TV to promote clothes, tout Web site

Article Abstract:

J. Crew is spending $4 million on a TV ad campaign designed by Messner Vetere Berger McNamee Schmetterer. J. Crew has 82 retail locations, but is primarily a mail order catalog business. Mail order businesses mailed 14.35 billion catalogs in 1998; in 1993, the figure was 12.14 billion. J. Crew seeks to promote its Web site, jcrew.com. Competitors Land's End, L.L. Bean, and Victoria's Secret are also advertising on TV.

Author: Quick, Rebecca
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
Marketing procedures, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Campaign Launched, Mail-order industry, Mail order business, J. Crew Group Inc., Messner, Vetere, Berger, Carey Inc.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Companies may score with Super Bowl

Article Abstract:

39% of poll respondents said they watched ads aired during the Super Bowl. 25% said they watch the broadcast just to see the commercials. 20% said they based purchasing decisions on the ads. A 30-second spot is selling for $2.3 mil during Super Bowl XXXV. Last year 88 mil viewers were in the TV audience.

Author: Quick, Rebecca
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
Television, Consumer Attitudes, Statistical Data Included, Statistics, Public opinion

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA

Ads held viewers the Super Bowl bored

Article Abstract:

Television viewers were disappointed by the TV ads shown during this year's Super Bowl. Respondents found the PepsiCo commercial the most memorable. Anheuser-Busch's Budweiser ad was the most popular among polled viewers.

Author: Quick, Rebecca
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
Beer & Other Malt Beverages, Canned & Bottled Soft Drinks, Breweries, Soft Drink Manufacturing, Malt beverages, Bottled and canned soft drinks, Advertising Activity, Soft drinks, Product information, Brewing industry, Surveys, Soft drink industry, Anheuser-Busch Companies Inc., PepsiCo Inc., PEP, Television viewers, BUD, 2001 AD

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: United States, Advertising agencies, Advertising, Television advertising, Super Bowl Game (Football), Marketing industry
Similar abstracts:
  • Abstracts: Dell to offer hosting of small-business Web sites. Dell, 'humming,' to meet profit forecast
  • Abstracts: Services take centre stage. Living with the new low dollar. Trading systems of the world, unite
  • Abstracts: Job-hunting Web sites' ads will duel at Super Bowl. Duo offers clients Hollywood exposure. Broadband brouhaha heats up offline
  • Abstracts: Bankers appear eager to bolster Lucent. Lucent gave banks in loan syndicate vow to limit losses
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.