Job-hunting Web sites' ads will duel at Super Bowl

Article Abstract:

Monster.com is paying around $4 million and Hotjobs.com is paying $2.4 million for the attention of watchers of Super Bowl XXXV this year. The competing job-hunting services are supplementing their TV ads: Hotjobs has a video-game compliment to its ad featuring a clicking gravity ball in a game of marbles. The more secretive Monster.com will light up buildings in the Super Bowl city of Tampa and project an ad image on sidewalks. Weiss Stagliano Partners created the ads for Hotjobs and Arnold Worldwide is with Monster.com.

Contracts, Weiss Stagliano Partners, Monster Worldwide Inc., HotJobs.com Ltd., Arnold Worldwide, Monster.com

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Duo offers clients Hollywood exposure

Article Abstract:

Stuart McLean and Seth Bedell head up Bedell/McLean, Hollywood agents for brands, not celebrities. The two try to get starring roles for such things as Ford SUVs in a reality show on the WB network. They put deals together that amount to much more than a brand's appearance in a show. The service comes at a good time for advertising clients where products need to be embedded in the content in a world where more and more commercials are being skipped over by viewers.

Advertising agencies, Agency Self Promotion, Agency Planning/Goals, Management, Marketing, McLean, Stuart, Bedell, Seth, Bedell/McLean

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Broadband brouhaha heats up offline

Article Abstract:

Road Runner, a provider of cable-modem broadband services, is running TV and radio ads mocking DSL services. SBC Communications' Pacific Bell unit runs TV ads that make fun of cable-modem broadband services. The attack ads are not unusual, given the competitive market for fast Internet aceess, but experts think such ads hurt both industries, and say that advertising should educate consumers instead.

Cable Television Systems, Cable Networks, Campaigns, Advertising, Cable and other pay TV services, Internet service providers, Digital Subscriber Line, DSL (Digital subscriber line), Cable television broadcasting industry, Cable television, Criticism and interpretation, Advertising campaigns, Broadband transmission, Broadband, ServiceCo L.L.C., SBC Communications Inc.

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