HMOs' image worries spur campaigns

Article Abstract:

The badly-damaged image of health maintenance organizations (HMOs), which are widely seen as profit-oriented rather than client-oriented, has prompted a series of new advertising campaigns from Kaiser Permanente, Aetna US Healthcare, and other HMOs. Aetna has launched a $7 million television ad campaign that offers heartwarming testimonials from patients. Kaiser has begun a $10 million ad campaign, which was created by New York-based Grey Advertising, that will target health care consumers in California, Oregon, Washington and Georgia.

Comment:

Has begun $10 mil ad campaign, created by Grey Advertising, to change its image among health care consumers

Marketing procedures, Television, Advertising Activity, Campaign Launched, Account Activity, Demographics, Health Maintenance Organizations, HMO Medical Centers, Aetna U.S. Healthcare Inc., Kaiser Foundation Health Plan Inc.

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Hydraulics and computers help artificial limbs get 'smarter'

Article Abstract:

High-performance prosthetic limbs developed for athletes have now become more available to the general population. The new limbs are fashioned from carbon-fiber composite from fighter jets, microchips from computer companies, and even flexible plastics used in soda bottles. One of the prosthetics companies Flex-Foot Inc. was founded by Van Philips after losing his foot to a water skiing accident. He found that the prosthesis provided for him was bulky and clumsy.

Product information, Surgical Appliance and Supplies Manufacturing, New Products/Services, Prosthetic Appliances, Prostheses and implants

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