Know your customer

Article Abstract:

Traditional ways of understanding customers preferences and demands are no longer valid in these days and times of Internet where a new idea is on net every 30 seconds. Suggestions are offered by Tom Saars, director of McKinsey's organization to identify the customers in this changing scenario.

Management dynamics, Methods, Management, Consumer preferences, Company business management

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Weapons of mass distraction

Article Abstract:

A satirical piece is presented about the approaching war in Iraq in which a marketing manager asks Iraqis and Australians for their opinions. A public-relations campaign for the war is suggested based on the survey results.

Marketing procedures, Research Findings, Research

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A very silly season

Article Abstract:

A satire on United States' military policies resulting in the Iraq war is furnished.

United States, International politics, Military policy, Iraq War, 2003-

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