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Business, general

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Leadership as golf

Article Abstract:

A comparison of golf techniques and marketing management techniques is presented. Golfers who grip golf clubs too loosely usually end up throwing the club. In marketing, managers who practice laissez-faire leadership are at risk of ending up with employees who pursue their own plans rather than contributing to the organization. The need for fundamentals in both golf and marketing is also discussed.

Author: Locander, William B., Luechauer, David L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Product standards, safety, & recalls, Marketing Management, Administration of Marketing, Standards, Methods, Golf

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Mocha Moxie: metaphors of leadership

Article Abstract:

This article draws a metaphorical comparison between chocolates and leadership. Just like blend, taste, edible edification and appeal are important for chocolates, the leadership development needs to focus on skill sets, ability to manage employees and bring out the best in them.

Author: Locander, William B., Luechauer, David L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Chocolate & Choc-Type Confections, Chocolate and Confectionery Manufacturing from Cacao Beans, Sugar and Confectionery Products, Candy & other confectionery products, Confectionery Manufacturing from Purchased Chocolate, Chocolate Confectionery Assortments, Chocolate candies, Comparative analysis, Chocolate candy

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Leadership paradoxes

Article Abstract:

The importance of leadership in organizational management, and learning of paradoxes to improve the leadership effectiveness is discussed.

Author: Locander, William B., Luechauer, David L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Strategy & planning, Management dynamics, Management, Planning, Usage, Company business management, Paradox, Company business planning, Paradoxes, Situational leadership

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Subjects list: United States, Leadership
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