Learning from the ad or relying on related attitudes: the moderating role ofinvolvement

Article Abstract:

The interaction between the level of involvement and the strength of product-related attitudes of consumers determines the effectiveness of an advertising message. Highly involved consumers are more influenced by an advertising message than low-involved consumers when they lack or have weak related attitudes. The reverse is true when consumers have strong related attitudes. The moderating role of involvement in the source credibility acceptance-rejection paradigm is also detailed.

Advertising, not elsewhere classified, Psychological aspects, Analysis, Advertising, Attitude change, Engagement (Philosophy)

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Mother logit analysis of substitution effects in consumer shopping destination choice

Article Abstract:

The effects of new commercial development on shoppers' destination preferences were evaluated using various types of consumer choice models. A mother logit model is applied to compute the change in consumer shopping behavior against retail planners' efforts to enhance retail stores in the Eindhoven region, The Netherlands. Results show a greater market share battle among same-level shopping centers and a smaller share for stores of different hierarchies.

Subdividers and developers, not elsewhere classified, Nonresidential building operators, Models, Economic aspects, Consumer preferences, Location, Shopping centers, Store location, Logits

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