Liquor companies find a pre-mixed blessing

Article Abstract:

Australian liquor companies have responded to the growing demand for pre-mixed drinks, even as wine coolers refuse to disappear. From July 1997 to June 1999, pre-mixed drink sales increased 15.5% to nearly eight million cases. Many new pre-mixed drink brands have appeared, and United Distillers Ltd. spent $2 million marketing its UDL brand, primarily to the 18 to 29 year-old consumer. Wine cooler sales have dropped since 1987, but the Orlando Wyndham Group captured 90% of the 700,000 cases of wine cooler sold in the 12 months to June 30, 1999.

Wines, brandy, and brandy spirits, Wineries, Distilled and blended liquors, Distilleries, Mixed Cocktails, Pop Wines, Marketing, Wine industry, Cocktails, Wine coolers (Beverages), Liquor industry, United Distillers (Australia) Ltd., Middleton, Guy, Orlando Wyndham Group

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AAPT ads show the value of breaking a few rules

Article Abstract:

AAP Telecommunications Group Dir John Matic appears in his company's advertisements. These commercials have been inexpensive, and even though Matic has an American accent, they have been successful with customers. Market share has increased from 10.7% in the international calling market in Feb 1999 to 17.5% by Sep 1999.

COMMUNICATION, Communications, Broadcasting and Telecommunications, Telecommunications services industry, Telecommunications industry, Advertising, AAPT Ltd.

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Expiry overdue

Article Abstract:

Coles MyerEs shareholder discount card has been closed in what has been perceived by many as, a healthy trend in a bid to secure more profits to the shareholders. The exercise was costing the company a whopping $170 million every year.

Financial management, Retail Trade, Services discontinued, Economic aspects, Retail industry, Investor relations, Coles Group Ltd., Service discontinuation, Discount cards

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