MITSUBISHI GALANT

Article Abstract:

Mitsubishi Motors focuses its new ads for its Mitsubishi Galant at those yearning for youthful abandon. The ads, designed by Deutsck LA, are photographed in black and white and contain the lines, "You have a family. You have a house. You have a dog. You have a pulse." Through this campaign, Mitsubishi attempts to convince consumers that the Galant will help them distance them from middle age and its attendant responsibilities.

Motor vehicles and car bodies, Automobile Manufacturing, Television, Sedans, Design/Copy, Automobile industry, Mitsubishi Motors Corp.

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WARGAMES VIDEO GAME

Article Abstract:

MGM Interactive uses humorous television ads to promote its video game, Wargames. The ad, designed by Wong-Doody, features a character named Liberty Bill, who is trying to sell used military assault vehicles in the same manner as a used-car dealer. The ads further parody used-car ads by including a disclaimer that states that the M1 tank is not available in Canada or Iraq.

Prepackaged software, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Computer software industry, Software industry, Television advertising, Computer games, MGM Interactive, Wong Doody

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FIX-A-FLAT

Article Abstract:

The Morrison Agency discusses its advertising approach towards its account with Penzoil Automotive Chemicals Inc.

Use of services, Advertising agencies, Advertising, PETROLEUM AND COAL PRODUCTS, Petroleum, Petroleum and Coal Products Manufacturing, Campaign Themes, Petroleum industry, Pennzoil Automotive Chemicals Inc., Morrison Agency Inc.

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