Talbots to target non-Super Bowl crowd

Article Abstract:

Women and children's clothing company, Talbots is appealing to the non-football fans with a $1.5 million ad campaign asking "Football Not Your Bag?" Arnold Communication created the campaign aimed at Talbot's core customers, women between 35 and 55. MSNBC is also countering Super Bowl frenzy with women-themed programming on Sunday.

APPAREL AND OTHER TEXTILE PRODUCTS, Women's Apparel, Women's and Girls' Cut and Sew Apparel Manufacturing, Women's clothing industry, Clothing industry, Women's clothing, Talbots Inc., Arnold Communications

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Magazine seeks staying power on the Net

Article Abstract:

Business 2.0 Web-economy periodical is launching a $10 million global campaign, "Insights that stick" aimed toward people between 24 and 44 with incomes around $100,000. With advertising in many of these magazines florishing, Business 2.0 hopes to stand out among the clutter as a business magazine with insights, not just breaking news. Advertising revenue has already boomed to $28 m illion, from $3 in 1988. Citron Haligman Bedecarre has created the print, television and outdoor ads promoting the magazine as having staying power as a content source.

Periodicals, Periodical Publishers, Periodical publishing, Business 2.0 (Periodical), Business 2.0, Citron Haligman Bedecarre

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Political crisis? Or ad fodder?

Article Abstract:

The morning after the election, Pizza Hut marketing officer Randy Gier had called BBDO to concoct a commercial that ran the next evening, poking fun at the electoral fiasco to sell their "Insider" pizza. McIlhenny Co., with DDB, ran a post-election print ad for red and green hot sauce with a mocking comment about having a choice. And Swatch congratulates "Mr GOREBUSHOFF".

Eating places, Limited-Service Restaurants, Fast Food Pizza Restaurants, Fast food restaurants, Elections, Portrayals, Pizza restaurants, Pizza Hut Inc., BBDO Worldwide Inc., Swatch Group Ltd., McIlhenny Co.

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