Making the intangiblea tangible. A loyal customer base can be leveraged - in good times and bad

Article Abstract:

Having underscored the position of intangible assets in a company various types of intangible assets classified by Financial Accounting Standards Boards have been mentioned. Steps have been provided to manage brand loyalty that is one of the important intangible assets.

Product standards, safety, & recalls, Capital funds & cash flow, Standards, Accounting and auditing, Brand choice, Intangible property, Intangible assets, Financial Accounting Standards Board

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Cause and effect

Article Abstract:

The process of using employee performance analysis with customer loyalty figures to evaluate overall business performance is presented.

Analysis, Customer loyalty, Employee performance, Business performance management

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When we're 64

Article Abstract:

The demographic aspects of brand equity management are described, along with the need of companies to adapt to the changing trends.

Marketing, Management dynamics, Methods, Management, Demographic aspects, Company business management, Brand equity

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