Male Bonding

Article Abstract:

Some San Francisco creatives who worked together at Goodby, Silverstein & Partners still bond together, even though they are competitors most of the year. Every March for the past four years, the group of eight to 10 male executives meets in Cabo San Lucas, Mexico, for five days. Participants include Leagas Delaney's Harry Cocciolo and Sean Ehringer, Steve Stone and Bob Kertstetter of Black Rocket and Grant, Scott & Hurley's Gram Richards and Scott Aal, along with some directors.

Personnel administration, Agency Personnel, Officials and employees, Goodby Berlin & Silverstein

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TALES OF THE CITY

Article Abstract:

TBWA/Chiat/Day has reformatted its office in Playa Del Rey, CA, from a virtual office with no personal space to Advertising City, a fantastical indoor environment intended to foster creativity. The space, which occupies a warehouse, has an indoor cluster of trees, signs and buildings with elements reminiscent of the film, "Logan's Run." Chairman and Chief Executive Lee Glow stated that he wanted TBWA employees to feel as though they worked for a very creative company.

Facilities & equipment, Company Planning/Goals, Buildings and facilities, TBWA Chiat/Day Inc.

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Trying to Reinvent the Wheel

Article Abstract:

The advertising industry is attempting to redefine itself in the late 1990s as many of the old definitions of advertising seem no longer to be relevant, and there are many new models for agencies to follow. The unbundling of creative services, globalization, and consolidation are some of the issues which many ad agencies must deal with. More money is being poured into promotions, interactive services and direct marketing by clients as well.

Management dynamics, Advertising Activity, Management

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