Companies are increasingly seeking to identify their products with music, both old and new

Article Abstract:

Music, advertisers are discovering, is a good way to establish a remembered connection with a product. Buying the rights to published music is one route, as in Toyota's use of "Everyday People." Another way is to compose new music that is tailored to the product, as in a soap commercial that needs music that's celebratory, spiritual, breezy, fluid. Another example is insurance company Conseco that wanted to be distinctive from all the warm and fuzzy insurance company ads. The music in those commercials that started in February takes unexpected turns just like the vignettes shown and just like real life.

Comment:

"Start Me Up" musically promoted Windows 95; new music can also be created for a custom fit

Company Planning/Goals, Services information, Consumer Attitudes, Article

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A dangerous monopoly? Paying computer users to read Internet ads and then storing their data

Article Abstract:

The concept of paying people to read ads on the Internet is being criticized but also the notion that such a notion should receive a patent. Berkeley, Calif.-based Cybergold with a Website at www.cybergold.com is being criticized for both notions. The company has applied for patents that would protect the idea of paying Internet users for reading or downloading information on the Web. It also applied for a patent that would cover paying content providers a small fee for each 'hit' instead of a flat fee upfront which is standard for writers now.

Comment:

Paying people to read ads is what company wants to patent

New Electronic Marketing, Advertising, not elsewhere classified, Legal/Government Regulation, Publishing industry, Online services, Internet services, Consumers, CyberGold Inc.

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Television spots for Legoland, a new theme park, promise more than the usual scenes of thrill rides

Article Abstract:

Lego Group will open its first theme park in the U.S. in March 1999 north of San Diego in Carlsbad, Calif. Area competitors are Disneyland and Universal Studios. One major difference in a park designed by the Danish firm is that some of the creativity is left up to the children visitors. The $15 million ad campaign will air on regional television and will try to attact 1.8 million visitors its first year. Asher & Partners is the Los Angeles agency that created the campaign.

Comment:

Lego's first U.S. theme park due to open soon

Denmark, Foreign operations, New Products/Services, California, Television, Amusement and Theme Parks, Geographic, Account Activity, Demographics, Amusement parks, Theme Parks, LEGO A/S, Asher and Partners

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