The Virgin Group tries to appeal to a downtown crowd with a new store and $1 million campaign

Article Abstract:

Virgin Entertainment Group, which had opened a giant music store in Times Square in New York City two years ago, is planning to open a second Manhattan store in Union Square. The company, which has opened sixteen stores in its Virgin Megastore chain, has allocated $1 million for an extensive campaign promoting its new store among 16 to 35 year old shoppers. Virgin's new marketing campaign is designed to appeal to Union Square's diverse population through television commercials and print ads.

Comment:

Planning to spend $1 mil on extensive marketing campaign for the opening of its second Manhattan store

Facilities & equipment, New York, Music Stores, Musical Instrument and Supplies Stores, Virgin Entertainment Group, Article

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Coca-Cola prepares a new campaign for Surge, using less grungy, more urban teen-agers

Article Abstract:

Coca-Cola is meeting the Pepsi challenge by revising the packaging look of its citrus drink Surge and giving a new ad campaign a new thrust. Surge is targeted at the 12-24 year old male, two-thirds of whom buy Pepsi's Mountain Dew. The agency for the brand is Leo Burnett Co. in Chicago with a $40 million budget just for Surge.

Comment:

Company will lighten up the new ad campaign for Surge

Soft Drink Manufacturing, Bottled and canned soft drinks, Design/Copy, Radio, Canned Nondiet Lemon-Lime Drinks, Soft drinks, Coca-Cola Co. (Atlanta, Georgia), Soft drink industry, KO, Leo Burnett Company Inc., Carbonated beverages, Lemon-lime sodas

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Levi Strauss adds dashes of youth and sensuality to Dockers

Article Abstract:

Levi Strauss wants to get its customer base away from the Gap, Banana Republic, Fubu, Hilfiger and JNCO, the younger male candidate for Dockers Khakis. To do this, Levi will introduce two new TV ads by Foote, Cone & Belding, ads that imply these pants will bring beautiful women into a man's life.

APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Related Products, Apparel Manufacturing, Advertising, Clothing industry, Levi Strauss & Co., Men's clothing

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