Women's group is set to present its Good, Bad and Ugly Awards

Article Abstract:

Advertising Women of New York will hold its annual Good, Bad and Ugly Awards ceremony, meant both as a dig and an encouragement towards portrayals of women in advertising. The luncheon coincides with the release of a Smart Girl Internette Inc. report confirming advertising's negative influence on young women. The Grand Bad awards go to Frito-Lay and Victoria's Secret. Others singled out were Anheuser-Busch and World Wrestling Federation. Positive awards went to FCB Worldwide, Wieden & Kennedy and Leagas Delaney. Advertising Women of New York hopes to point out that industry women, and consumers, are watching.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Public affairs, Advertising, Advertising and Related Services, Awards, Conferences, meetings and seminars, Television advertising, Achievements and awards, Advertising services, Advertising Women of New York

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When dot-coms want to build up their images, they hitch their Web sites to a star

Article Abstract:

Internet business seek to build brand recognition by using celebrities in their advertisements. Endorsements can help build credibility, if there is a fit between what the celebrity represents and the product, like an author endorsing books sold at the barnesandnobles.com site. Other times a star like Sophia Loren is seen as appealing to a wide audience. Still other spokespeople are endorsing sites that they have invested in.

On-Line Information Services, Marketing procedures, Videotex & Teletext, Telegraph & other communications, Advertising agencies, Marketing/Advertising Methods, Methods, Usage, Online services, Internet services, Advertising, Endorsement advertising

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