Managing experiences
Article Abstract:
Customer experience management on branded product marketing promises of an organization is a collective effort from all departments. The methods and case studies for customer experience management are presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Case studies, Marketing, Brand name products, Brand names, Company marketing practices
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Comment about this article or add new information about this topic:
Loyalty leadership
Article Abstract:
The three essential factors for creating a customer-centric organization are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Management dynamics, Management, Customer loyalty, Company business management
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Business enterprises, Customer relationship management, Customer relations
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