Manifestations and measurement of asymmetric brand competition

Article Abstract:

Brand asymmetry exists when two brands do not behave in an identical manner for changes in marketing variables. Although researchers have acknowledged the differential performance of brands as an essential ingredient of a brand's market power, there is no comprehensive examination of the various manifestations of asymmetry and their measurement in marketing or related literature.

Market Targeting & Approach, Influence, Brand name products, Brand names, Market strategy

---

Changes in the competition structure in Japan: their effect on price competition

Article Abstract:

The nature of horizontal competition among manufacturers versus that among retailers and the possible effect on price competition of vertical competition between manufacturers and retailers in Japan are examined and its result is proposed.

Japan, Cost (Economics), Costs (Economics)

---

Price-tier competition: distinguishing between intertier competition and intratier competition

Article Abstract:

The price-tier competition is important to understand the relation between the retailers and the manufacturers. In relation to this, many differences are shown between intertier competition and intratier competition.

Similar abstracts:

• Abstracts: The measurement of quality management culture in schools: development and validation of the SQMCS. Integrating quality management practices with knowledge creation processes
• Abstracts: Uncertainty, flexibility, and sustained competitive advantage. Strategic channel activity preannouncements: an exploratory investigation of antecedent effects
• Abstracts: Consumers' moral philosophies: Identifying the idealist and the relativist. Organizational and individual learning in the sales force: an agenda for sales research

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.