Market orientation and innovation

Article Abstract:

There has been a growing interest in the relationship between market orientation and innovation. Empirical research on 158 manufacturing companies and 117 services firms is conducted in Australia to study the effects of market orientation on selected innovation characteristics. Results show that market orientation significantly influences innovation-marketing fit, product advantage and interfunctional teamwork. However the relationship with product newness and innovation-technology fit is not significant.

Business, Innovations, Economic aspects, Marketing research, Market research

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Turnaround in small firms: an assessment of efficiency strategies

Article Abstract:

Turnaround strategies in small manufacturing firms are examined. Results indicate that short-term turnaround success in entrepreneurships can be ensured through such tactics as improvements in employee productivity, reduction of fixed assets and extension of accounts payable. The most critical determinant if turnaround can be obtained is found to be improvement of employee productivity. Similarities and differences with turnaround strategies of large companies are noted.

Management, Small business, Corporate turnarounds, Turnaround management

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Employees as customers: the role of social controls and employee socialization in developing patronage

Article Abstract:

A study on employee patronage in the services industry is presented. Results indicate that patronage from the company's employees can be increased by instituting social controls previously utilized for creating a corporate culture. Social controls can increase employee socialization that, in turn, influences patronage preferences for the services offered by the company. The findings could benefit companies in their maturity to tap other sources of growth.

Methods, Marketing, Organizational behavior

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