Marketing strategy in a slow growth economy

Article Abstract:

The markets of the 1980s require an entirely different perspective, a new set of assumptions about the environment and some fundamentally new approaches to the challenge of sustained development of the enterprise. There is no stronger tool for improving company productivity and performance than an improved marketing capability. This entails a shift from strategic planning to strategic management; a strategic choice of customers; a renewed focus on market segmentation, product differentiation, and positioning; and improved sales force deployment. The most basic commitment of all must be to the customer - a commitment to quality products and service and innovative, timely solutions to customer problems. (Reprinted by permission of the publisher.)

Economic aspects, Marketing

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From experience: dreams to market: crafting a culture of innovation

Article Abstract:

Highly innovative companies sustain their innovative spirit by adopting principles that embody corporate and individual attitudes which nourish, reward and demand innovation. These companies follow seven principles such as being definitely experimental in all aspects, creating customer amity, and telling and representing moving and purposeful stories. The principles are followed regardless of contrasts in industry and geographic culture.

Management Policy & Goals, Human resource management, Business enterprises, Strategic planning (Business), Goal setting

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