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MasterCard learns ads can be tricky

Article Abstract:

MasterCard International Inc. purchased ad time for the TV broadcast of the Grammy Awards. A 30 second spot during the music award event sold for $500,000 on average. However, MasterCard pulled the ads before they aired 'for technical reasons.' McCann-Erickson Inc. produced the ads, set in a guitar store, as an extension of the credit-card company's 'Priceless' campaign.

Author: O'Connell, Vanessa
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
TV Advertising, Campaign Effectiveness, Television advertising, MasterCard International Inc., McCann-Erickson Inc., Grammy Awards, 2001 AD

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Diageo designs sneak ad play for Super Bowl

Article Abstract:

Diageo has bought Super Bowl ad spot times from local stations, instead of CBS. CBS decided against running the Smirnoff Ice spot, citing a ban on hard liquor ads on TV. However, Smirnoff Ice is a malt liquor. Some believe the network had an exlusive deal with brewer Anheuser Busch for ads shown during the Super Bowl.

Author: O'Connell, Vanessa
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
Breweries, Malt beverages, Television, Malt Liquor, Brewing industry, J. Walter Thompson (San Jose, California), Diageo PLC

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Super Bowl ads are latest victim of downturn

Article Abstract:

CBS is charging $2.3 mil per 30 second spot during the 2001 Super Bowl broadcast. The network has sold 54 of 60 spots. Last year at this time rival ABC, which charged the same amount, was sold out. Part of the decline in demand is attributed to a slump in spending by online businesses.

Author: O'Connell, Vanessa
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2001
On-Line Information Services, Television Broadcasting, Videotex & Teletext, Telegraph & other communications, Television broadcasting stations, TV Networks, TV Advertising, Network, Television broadcasting industry, Marketing, Online services, Internet services, Television networks, Network television advertising

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Subjects list: Statistical Data Included, United States, Advertising agencies, Advertising, Contracts, Super Bowl Game (Football), CBS Broadcasting Inc.
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