Direct approach
Article Abstract:
The success of the launch of ING Direct, an online banking service, is discussed. ING's rapid growth in Australia, acquiring 200,000 customers in 22 months, and its marketing strategies, are examined.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
Methods, Banking industry, Product introduction, Market share, Product differentiation, Home banking, Home banking services, ING Bank N.V.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2001
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Web of worry
Article Abstract:
The need for smaller tourism operators to develop suitable online business plans to generate sales is examined.
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Australia, Marketing procedures, Management dynamics, Management, Usage, Internet, Company marketing practices, Company business management, Tour operators
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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Subjects list: Marketing
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