Measuring new product success: the difference that time perspective makes

Article Abstract:

A company's time perspective is crucial to the selection of criteria for the core measures of new product success. For the short term, development cost and speed-to-market should be emphasized, while return-on-investment is important for the long term. Other factors for both short-term and long-term success include customer satisfaction, customer acceptance and product performance level.

Research, Product development

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"Honey, have you seen our hamster?" Consumer evaluations of autonomous domestic products

Article Abstract:

A study on consumer's perception of benefits and risks associated with autonomous domestic products is presented. Autonomous products are self-initiating and operate on their own. It is this loss of control that people are skeptical about, and perceive as risky.

Netherlands, Marketing procedures, Household Appliances, Household Appliance Manufacturing, Analysis, Evaluation, Technology application, Home appliances industry, Appliance industry, Appliances, Consumer preferences, Home appliances, Customer relations

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The relationships between resource configurations and launch strategies in Taiwan's IC design industry: An exploratory study

Article Abstract:

An exploratory study examining the relationship between resource configurations and product launch strategies, across Taiwan's integrated circuit (IC) design industry is presented.

Taiwan, Semiconductors and related devices, Product introduction, New Products/Services, Management dynamics, Methods, Semiconductor industry, Company business management, New technique

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