Metricom shakes and stir in 007 spoof

Article Abstract:

Metricom, has launched a $28 million advertising campaign to promote its Ricochet wireless Internet service. The service will allow its 26,000 subscribers to access the Internet on their laptop computers using technology the company claims can be used in a moving vehicle. The ad campaign will focus on the company's San Diego and Atlanta markets where the 128 kilobit service will be made available. The campaign, a takeoff on the James Bond character Agent 007, was created by Kirshenbaum Bond and Partners' San Francisco offices.

Services introduction, Campaign Launched, Internet service providers, Kirshenbaum Bond and Partners, Metricom Inc., MCOM

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Some spots score big in the Super Bowl

Article Abstract:

A few companies have managed to take their Super Bowl ads into the realm of popular culture. Budweiser's "Whassupp" moniker, created by DDB seemed a hit this year. Goodby Silverstein & Partners spoofed the crash of the dot-coms for ETrade. Bob Dole shilled for Pepsi with a faux-Viagra spot created by BBDO Worldwide. Y&R Advertising's interesting spot for Accenture seemed to be confusing. Fallon ad for EDS presented the running of the squirrels in Pamplona, Spain. Most ads ran about $2.3 million.

Breweries, On-Line Information Services, Videotex & Teletext, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Beverages, Beverage Manufacturing, Beer & Ale, Beer and ale, Evaluation, Online services, Internet services, Television advertising, Brewing industry, Beverage industry, Super Bowl Game (Football), Anheuser-Busch Companies Inc., PepsiCo Inc., PEP, BUD, E*TRADE Financial Corp., EGRP, 2001 AD, DDB, Goodby Berlin & Silverstein

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Cingular ads shift to clear from cryptic

Article Abstract:

Cingular Wireless' advertising strategy has been to set itself apart from the crowd 'in a crowded category', and it is now the second largest wireless service, behind Verizon Wireless. It is leaving the curiosity-piquing ads behind and turning to the basics. The firm's agency, BBDO, has created ads that will show a cell-phone in the ads for the first time.

Television, Advertising Activity, Account Activity, Cingular Wireless L.L.C.

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