Upfront market for kids' programs softens

Article Abstract:

The television industry is projecting a flat market this year over advertising for children's shows. Competition is fierce and advertisers have also been cutting spending. In the past, the ad market was usually filled for the year by February. 2000 may not wrap up until April. Meanwhile, the networks are trying to convince advertisers that children have great clout over what is bought in their homes.

Cable Networks, Cable and other pay TV services, Cable TV Networks, Forecasts and trends, Cable television broadcasting industry, Advertising, Cable networks (Television), Pokemon (Television program), Television programs for children, MTV Networks Inc. Nickelodeon, Cartoon Network, The WB Television Network, Fox Family Channel, Nickelodeon/Nick at Nite, WB Television Network

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Fox's '24' debut is solid but underwhelms

Article Abstract:

Despite a massive TV marketing effort, including 1,000 spot promotions, Fox Television's new TV show '24' had an average TV audience rating of 11.6 million viewers. The new series, starring Kiefer Sutherland as a federal agent trying to stop a presidential candidate's assassination, which had its premiere Nov. 6, 2001, came in fourth. However, the series garnered a first place among adults 18-34 and a third place among adults 18-49. The premiere episode will be re-run on Nov. 9, 2001 to entice viewers who missed it the first time.

Marketing/Advertising Methods, Evaluation, Marketing, Fox Television of America Corp., 24 (Television program)

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'Time Machine' sets off furor in TV industry

Article Abstract:

Television stations have been using a 'Time Machine,' developed by a San Jose, CA-based company called Prime Image Inc. to shorten programming by editing out repetitive video frames allowing room for more ads. TV stations use the device mainly to shorten local programming, but some have been caught using the device when showing programming provided by a major network or sports organization. This type of programming usually has strict limits on the amounts of advertising allowed during broadcast and has programming providers upset.

Public affairs, TV Stations, Ethics, Laws, regulations and rules, Product information, Ethical aspects, Marketing industry, Television stations, Prime Image Inc.

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