WPP's acquisition diet: small potatoes

Article Abstract:

WPP Group will announce its annual results tomorrow and is expected to announce a continuation of its strategy of acquiring small interactive and health-care marketing consulting firms. WPP is likely to announce pretax profit of around 253 million Pounds sterling ($401.6 million), up from last year. Chief executive Sir Martin Sorrell seems likely to continue the firm's practice of acquiring Internet firms and getting cash out of them by floating them on the market.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Planning, Marketing research firms, Syzygy (United Kingdom), Concept (Germany), Millward Brown Interactive

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Viagra Europe ads to focus on symptoms

Article Abstract:

Pfizer's European ad campaign for impotence drug Viagra won't mention the drug directly, but will instead discuss the symptoms of erectile dysfunction, suggesting that afflicted persons see their physicians for treatment. This so-called symptom advertising is a way around strict European Union regulations that forbid pharmaceutical firms from marketing prescription medications directly to consumers. The London office of McCann Erickson will design the ad campaign.

Pharmaceutical Preparation Manufacturing, Advertising, Pharmaceutical preparations, Pharmaceutical industry, Drugs, Contracts, Pfizer Inc., PFE, McCann Erickson-London, Viagra (Medication)

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EU's merged ad shops need to produce

Article Abstract:

WPP Groups' takeover of Young & Rubicam will force the world's best ad agency to show the world that the deal will pay off. Meanwhile, Europe will probably see less in the way of ad mergers because of an industry slowdown. WPP's chief Martin Sorrell has been planning for an economic lag by hiring free-lancers and cutting fixed-costs. The industry actually sees more optimism in Europe than the U.S., making the newly merged Publicis, Saatchi & Saatchi.

Europe, Asset sales & divestitures, Market information - general, Agency Formation/Mergers, Media Financial Data, Statistical Data Included, Young & Rubicam Inc., Young and Rubicam Inc.

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