Fallon McElligott to be part of Publicis

Article Abstract:

Publicis will buy Fallon McElligott for an undisclosed amount. Worldwide, Publicis is the 10th largest ad agency, with 1998 revenue near $6 bil. Fallon McElligott had $90 mil earnings on $700 mil billings in 1999.

Statistical Data Included, Fallon McElligott

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WPP is close to (finally) buying Y&R

Article Abstract:

Following months of unsuccessful negotiations, it appears that WPP Group will soon reach an accord to purchase Young & Rubicam for $4.5 billion to $4.7 billion in stock. If completed, the deal would create the largest advertising and marketing firm in the world. As recently as a week ago, talks between the two firms broke down, while Y&R continued discussions with Publicis. Talks have been difficult due to strong personalities at the head of each firm.

United Kingdom, Management, Appointments, resignations and dismissals, Young & Rubicam Inc., Sorrell, Marting (British advertising executive), WPP Group PLC, Bell, Thomas, Dolan, Mike, Lord, Richard

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True North to discuss scenarios for merger of Foote Cone, Bozell

Article Abstract:

True North Communications is to decide this week whether to go ahead with the plan to either merge all or just the foreign or other divisions of its two existing agencies, Foote, Cone & Belding Worldwide and Bozell Worldwide. The options are either to combine the two agencies to create one global advertising giant, or to combine the international operations of the two so they can better compete against the worldwide-advertising leaders, Omnicom Group, WPP Group and Interpublic Group. Foote Cone had billings of around $6 billion in 1998; Bozell about $3 billion.

Marketing procedures, Planning, True North Communications Inc., TNO, Bozell Worldwide, Foote, Cone and Belding Worldwide

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