Mexican mix-and-match

Article Abstract:

The Taco Bell Corp. fast food operation has been trading in Australia since 1998. Due to its poor turnover the parent company, Tricon Restaurants, has decided to combine the Taco Bell outlets with its more popular chains, such as Pizza Hut and KFC.

Management, Fast food restaurants, Company Profile, Taco Bell Corp.

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Exporting success

Article Abstract:

Issues concerning the importance of the Asian market are presented, with reference to the risk factors including language problems and cultural differences between countries. Advice for successful marketing to Asian consumers is given.

International trade, International aspects, Marketing, Asia

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Ads with the lot

Article Abstract:

Issues are presented concerning the establishment of a television commerce service trial by television software company Ice Interactive. The involvement of food company Pizza Hut in the trial is discussed.

Services, Television broadcasting, Pizza Hut Inc., Interactive television, Ice Interactive

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