Microsoft urges Russian software bootleggers: join us

Article Abstract:

Microsoft Corp invites Russian software bootleggers to work for the company to reduce software piracy. Software piracy has been widespread in the former Soviet Union and operated and financed by the government. Microsoft's MS-DOS is the most popular operating system in Russia but very few users have actually paid for the software. Microsoft has had to educate Russians about copyrights, and it has converted the pirated translations of its software to a usage with wide-ranging appeal. Microsoft Russian subsidiary managing director Robert Clough has set goals of establishing copyright law and forming a software manufacturer's association. Microsoft believes using bootleggers' knowledge of the market will provide more benefits than pressing charges against them.

Computer peripheral equipment, not elsewhere classified, Foreign operations, Microsoft Corp., Russia, Copyrights, Patents, Software piracy, Patent/Copyright Issue

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IBM unveils software pricing scheme to revive collapsing mainframe sales

Article Abstract:

IBM overhauls its pricing scheme for software in a bid to save falling sales and leasing of mainframe computers. While IBM currently bills customers on the power of the computers they run, the company's 'measured usage' billing, scheduled to debut in 1994, will bill customers only for the use of a mainframe and its software. IBM executive Martin Clague believes that changes due to the new pricing scheme will be minimal, as heavy users will pay more and lighter users will pay less. IBM will implement five other changes, including billing according to the number of users or terminals on a processor and pulling back on scheduled price increases. IBM realized $20 billion of its $64 billion in 1992 revenues from its mainframe business.

Software, Prices and rates, Mainframe computers, Software Packages, Mainframe Computer, Pricing Policy

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Big Blue launches ads with attitude, targeting Microsoft

Article Abstract:

IBM announces an aggressive advertising campaign to garner a larger portion of the microcomputer software market for the firm's new OS/2 2.1 operating system. The campaign attacks Microsoft Corp's upcoming Windows NT operating system, which IBM suggests is running behind its OS/2 product. The advertisements have already appeared in trade journals and will be featured in mainstream publications, such as Sports Illustrated and USA Today. IBM reports the new stronger marketing strategy was selected after feedback in Mar 1993 from dealers and managers suggested that the firm needed to be more aggressive.

Operating systems (Software), Operating systems, Advertising, Operating System, Competition, Marketing Strategy, Advertising (Industry), OS/2 2.1 (Operating system)

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