Networks sacrifice millions to run Clinton tape

Article Abstract:

The Clinton tapes aired by local T.V. affiliates throughout the United States during day-time and more importantly during access time may have been sucessful in attracting viewers but cost the networks dearly in terms of revenue.Television news was seen as a lagard when the Starr report was released as millions logged on to the internet to view it's contents rather than viewing the local news.Television news agencies quitted critics with their coverage of the Clinton tapes but cost themselves millions in ad revenue to do it.

Strategy & planning, Services information

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"Must See TV" folks sell "Must Buy" dog dishes

Article Abstract:

The most-watched network TV station, NBC, will try capitalizing on a phrase to make a few more bucks-"Must See TV" will become "Must Saw Logs" on sheets sold by Penney stores, a dog collar might say, "Must Hog Sofa" or "Must Freak Cat." Licensing arrangements are underway and sales could begin this fall in stores. It's not an entirely new idea, just new for NBC. Fox TV has sold "Simpsons" and "X-Files" merchandise with success. Time Warner and Disney efforts have been very successful as well..

Comment:

In the process of a licensing agreement with NBC to sell sheets, dog dishes, etc. with the network's "Must See" catch phrase

Department Stores, Strategic alliances, Campaign Themes, Slogan, National Broadcasting Company Inc., J.C. Penney Corporation Inc.

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Profit-hungry ABC turns to boxer shorts and bags

Article Abstract:

ABC Television has a new merchandise catalog with items featuring television tie-ins in its ongoing struggle to compete with cable and stay profitable. There are "Dharma & Greg" hairclips, "The Practice" legal folios for $75 and Drew Carey dolls for $25. The 28-page catalog is being sent to 250,000 homes in the first phase; phase two will be another mailing in February.

Comment:

In an attempt to find new ways to profit, network is selling show-related merchandise

New Products/Services, Motion Picture and Video Industries, Motion Picture & TV Production, Motion Picture Production & Services, Direct Marketing, Television broadcasting industry, Marketing, Advertising, Abstract, Mail-order industry, Mail order business, Products, ABC Inc. (Burbank, California)

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