New ideas get a sporting chance

Article Abstract:

Most of the estimated 5,000 new sports and recreation products that enter the market each year fail even though the $31 billion industry is thriving. Examples of the development and marketing of several successful sports and recreation products are described.

Sporting and athletic goods, not elsewhere classified, Product development, New products, Product introduction, Sporting goods industry

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Small firms' road to the Olympics

Article Abstract:

Many small businesses are paying at least $10,000 to be official sponsors of the 1992 Olympic Games. The sponsorship by small businesses provides advertising exposure and helps promote a feeling of participation in the Olympics.

Economic aspects, Finance, Patriotism, Olympics

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Small firms' senior links

Article Abstract:

Several small businesses used the 1992 Senior PGA tour to advertize their products. For example, a manufacturer of hair care products for men gave away free samples during the tour.

Innovations, Competitions, Professional Golfers' Association, Aged consumers, Elderly consumers

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