New pitches set for anticholesterol foods

Article Abstract:

Home-delivered meals for diebetics, snacks to lower your cholesterol, healthy margarine and salad dressings to help you in your fight against heart disease, even a help line to call for advice, all to be among the offerings on television and in stores in early 1999. Quaker Oats recruited 100 residents of Lafayette, Colorado, to eat oatmeal for one month and now they testify to lower cholesterol in ads. The ads may have initial appeal, but the somewhat high cost of the products and the general reluctance to stay on diets has some doubting long-term success.

FOOD AND KINDRED PRODUCTS, Prepared Perishable Foods, Perishable Prepared Food Manufacturing, Television, Advertising Activity, Account Activity, Packaging, Consumer Attitudes, Marketing, Advertising, Convenience foods, Abstract, Low-cholesterol diet, Low cholesterol diet

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Triarc's Diet RC pushes 'no aspartame.'

Article Abstract:

Triarc Companies Inc. is marketing its Diet RC cola cans with the slogan 'no aspartame.' In lieu of aspartame, Diet RC is sweetened with sucralose, which doesn't degenerate as fast as aspartame, nor does it require a warning label. Aspartame requires a warning for people with the rare genetic disease phenylketonuria. Because Triarc has long used Splenda brand sucralose in diet colas sold in Mexico, it was able to obtain the sweetener immediately upon FDA approval last April.

Comment:

Triarc Companies Inc. advertieses 'no aspartame' on cans of Diet RC

Soft Drink Manufacturing, Company Planning/Goals, Promotion, Slogan, Canned Diet Colas, Triarc Companies Inc., Diet colas, Article

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