New product quality: Intended and unintended consequences of new product development speed

Article Abstract:

Study was conducted to focus on the quality of newly developed products and its main aim was to find the way in which the speed of developing a new product affects its quality debut based on its control variables like formalization, centralization, formal control and informal control. Results suggest that a new productEs quality debut is affected negatively by centralization and positively by informal control.

Product quality, Product Development, Market Research & Product Development, Analysis, Product defect/failure, Quality management, Time to market, Software quality

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How can a shareholder value approach improve marketing's strategic influence?

Article Abstract:

Marketing's failure to incorporate finance valuation techniques demonstrates its contribution to financial market performance thus understanding the contribution shareholder value could make to marketing. Particular emphasis is placed on the opportunities that arise for marketing from embracing and incorporating shareholder value principles and metrics.

Forecasts, trends, outlooks, Market Targeting & Approach, Models, Forecasts and trends, Influence, Market trend/market analysis, Financial markets, Market strategy

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Stock analysts' assessments of the shareholder value of intangible assets

Article Abstract:

The role of marketing methods in creating intangible asset value among target shareholders is evaluated.

Marketing procedures, Marketing, Capital funds & cash flow, Economic aspects, Valuation, Company marketing practices, Intangible property, Intangible assets

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