Principles of new product management: exploring the beliefs of product practitioners

Article Abstract:

Survey results are presented on the attitudes of product development practitioners toward new product development principles supplied by academic researchers. The results indicate a high level of agreement; technical and marketing managers agreed with the proposed principles in 80% of the cases. Related tables are also included.

Market Research & Product Development, Surveys, Product management

---

Identifying the key success factors in new product launch

Article Abstract:

Research, distribution, sales force, launch timing, and marketing all play vital roles in determining a new product's success. Cross-functional teams which are active from the early stages of product development also greatly influence launch effectiveness.

Planning, Marketing, New products, Product introduction

---

Welcome to a new volume of JPIM!

Article Abstract:

The value of disagreement in research and discourse is praised.

Editorial, Business, Influence, Debates and debating, Debates, Business research, Forensics (Public speaking)

Similar abstracts:

• Abstracts: Moderating effects of information access on project management behavior, performance and perception. Faster, better, cheaper: a study of NPD project efficiency and performance tradeoffs
• Abstracts: The Role of Shocks in Employee Turnover. Human Resource Management and the Permeable Organization: The Case of the Multi-Client Call Centre
• Abstracts: Stock highlight: Quanta Services (PWR - 17.19). Home building industry
• Abstracts: Market monitor. part 12
• Abstracts: Stock market averages. part 16

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.