Nike's enthusiastic new campaign draws some criticism from New York Marathon officials

Article Abstract:

Nike's four year contract with the New York Road Runners Club for sponsorship of the New York City Marathon expired this year. Neither side could agree on renewing, so the new official shoe sponsor is Asics Tiger, who paid $ 1 mil for the privilege. Nike, however, plans to post signboard-wearing 'prophets' and 'swoosh' hat-wearing choirs along the race route, in a theme that plays on the fanaticism of long distance runners. Marathon organizers face a tough battle to limit the appearance of non-sponsor advertising along the public streets of New York City.

Marketing procedures, APPAREL AND OTHER TEXTILE PRODUCTS, Campaign Launched, Apparel & Related Products, Apparel Manufacturing, Outdoor advertising services, Outdoor Advertising, Display Advertising, Methods, Usage, Nike Inc., Contracts, Advertising, Clothing industry, Marketing industry, 1999 AD, Athletic shoe industry, NKE, New York City Marathon (Running), New York Road Runners Club

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Distributor accuses Coca-Cola Enterprises of fraud

Article Abstract:

Coca-Cola Enterprises Inc., the world's largest bottler of Coke products, has been accused by B.K. Miller of trying to drive it out of business through false documents submitted to federal agents. The small distributor based in Clinton, MD, also charges that the large CCE illegally recorded telephone conversations. An investigation showed that CCE set up a dummy company to try to get B.K. Miller and others to sell outside their assigned territories.

Comment:

Maryland firm accuses CCE of fraudulent practices

Legal issues & crime, Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Bottled and canned soft drinks, Cases, Soft drinks, Abstract, Soft drink industry, Distribution of goods, Distribution (Commerce), Coca-Cola Enterprises Inc., CCE, Soft drink syrups, Syrups (Carbonated beverages), B.K. Miller

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