On track

Article Abstract:

The effectiveness of marketing strategies is one of the major concerns in recent times. Marketing departments have to show the benefits from their endeavor to justify their claims for more finance in budgets. Tracking the performance of the brand over the period and improvement in business performance indicate the results of marketing strategies. Long-term brand building benefits are difficult to quantify. Suggestions on tracking such brand building efforts and benefits are presented.

Forecasts, trends, outlooks, Analysis, Economic aspects, Forecasts and trends, Measurement, Market trend/market analysis, Product management

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Female persuasion

Article Abstract:

The results of studies on the purchasing trends of single women, the effects of advertising on their decision-making process and mothers using internet for a wide range of activities are presented.

Women, Behavior, Demographic aspects, Buyers (Retail)

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Wrestling with ethics

Article Abstract:

Marketing has been responsible for raising the material standards of living all over the world. The issue of ethics in marketing is discussed.

Public affairs, Ethics, Ethical aspects

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