Our card, their product

Article Abstract:

Research by the See Australia campaign which aimed at increasing domestic tourism indicate that 30% of Australians did not intend taking a holiday during the summer of 2002-2003. The promotions undertaken by companies like MasterCard to promote the campaign and urge people to book a holiday using the resources of See Australia are described.

Services information, HOTELS AND OTHER LODGING PLACES, Tourist Travel, Evaluation, Services, Beliefs, opinions and attitudes, Travel industry, Advertising campaigns, Tourism, Aims and objectives, campaigns, Perry, Graham

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MasterCard's big swipe

Article Abstract:

MasterCard International will increase its marketing budget by 50% over the next three years in an attempt to reclaim market share from its arch rival Visa International. The factors contributing to MasterCard's drop in market are discussed.

Market share, Company market share

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HP's big bang theory

Article Abstract:

Hewlett Packard is a leader in home computing and now it introduces a new range of home entertainment products. This year the company is spending $US300 million worldwide on marketing its new range.

Electronic computers, Planning, Computer industry, Microcomputer industry, Hewlett-Packard Co., Company business planning, HPQ

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