New technology, improved image draw companies to billboard ads

Article Abstract:

Upscale outdoor advertising is making its mark in Europe and England, thanks partially to better quality billboards and revolving displays. Advertising Association reports that outdoor displays leaped by 15% to $896 million last year. Internet companies boosted Europe's billboard spending as an altenative to expensive TV campaigns. Clear Channel Communications and JC Decaux are Europe's biggest outdoor display companies.

United Kingdom, Europe, Channels of Distribution, Outdoor advertising services, Outdoor Advertising, Display Advertising, Finance, Clear Channel Communications Inc., CCU, Billboards

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When there's more to an ad than meets the eye

Article Abstract:

Sensory marketing is finding a niche for those who believe that consumers absorb information by other than visual means. Floorgraphics is planning scent-emitting advertising. Asda grocery stores allow customers to touch different toilet paper's with a boost in sales to it's indoor brand. Procter & Gamble has contracted DigiScents which will have access to P&G's consumer research. eCandy.com has also tied up with DigiScents for candy smells over a Web site.

All Other Basic Organic Chemical Manufacturing, Campaigns, Marketing, Industrial organic chemicals, not elsewhere classified, Flavor & Perfume Materials, Additives, Smell, Essences and essential oils industry, Sensory stimulation

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P&G to use plugs in TV news stories to send viewers to its Web sites; but some criticize plan to meld reporting and brand icons; will stations use the spots?

Article Abstract:

Procter and Gamble Co. has contracted with television production company Innx to sponsor 90-second plugs after local television news stories. The plugs will be distributed for free to local television stations and will send viewers to the station's Web site where clicking on icons will take the viewer to various Procter and Gamble product Web sites. The plugs will cover topics such as parenting, nutrition and health care.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Marketing/Advertising Methods, Soap, Cleaners, and Toilet Goods, Motion picture & video production, Motion Picture and Video Production, TV Program Production, Soap, Cleaning Compound, and Toilet Preparation Manufacturing, Soaps, Detergents & Toiletries, Innovations, Contracts, Television advertising, Toiletries industry, Procter & Gamble Co., Consumer goods industry, PG, Soap and cleaning agents industry, Cleaning agents industry, Television production, Television production companies, INNX Inc

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