Performance implications of strategic fit between alliance attributes and alliance forms

Article Abstract:

The effects of a strategic fit between alliance forms and attributes on performance are studied using contingency theory and the theoretical arguments put forth by social exchange theory. The results confirm that an appropriate match between alliance forms and attributes has positive impact on alliance performance that might not be achieved by having the alliance attributes or alliance form alone.

Management dynamics, Analysis, Affiliated corporations, Company business management, Strategic planning (Business), Contingency theory (Management)

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Three dimensional

Article Abstract:

A comparative analysis of Japan, South Korea and China markets proves that these countries have different brand orientations, foreign and domestic brands, quality and price perceptions and product feature preferences. Country-specific strategies are suggested as the way to marketing strategy in these markets are presented..

China, South Korea, Japan, Marketing, Methods, Comparative analysis

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Outsourcing service activities

Article Abstract:

Deciding to use outsourcing provides excellent opportunities for the company providing the sourced services and the company obtaining the sourced services.

Business Personnel Management, Human resource management, Outsourcing

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