Picking A Medium For Your Message

Article Abstract:

Small businesses have the options of marketing, advertising, and public relations in choosing ways to reach customers effectively. Budget and goals determine the best type of promotion for a company. Promotional programs that small businesses have found successful are described.

Sales promotions

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Opportunity built by association

Article Abstract:

Trade associations are a potentially lucrative niche market for small businesses. More than 100,000 of these associations exist. Opportunities in the areas of insurance, education, financial services and more are discussed.

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The move toward ethnic marketing

Article Abstract:

Many small businesses are focusing product development and marketing efforts toward market niches for specific ethnic groups. The benefits of having products to meet the needs of minorities are described.

Social aspects, Management, Minorities as consumers, Minority consumers, Integrated marketing communications

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