Pricing the differential
Article Abstract:
The implications of two models, customer value mapping (CVM) and economic value modeling(EVM), on pricing decisions of a firm are analyzed. It is concluded that CVM results in a series of consistent pricing biases that lead firms to get paid less for the differential value they create.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Making cents of pricing
Article Abstract:
The need for the greater involvement of marketing departments in business case development is examined. Strategies to develop an effective pricing model based on market insights are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Seizing the fourth P
Article Abstract:
Pricing is considered to be the most important of the 4P's of the marketing mix. Strategies for optimization of the pricing process of companies are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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