Product development time performance: investigating the effect of interactions between drivers

Article Abstract:

A study investigating the specific factors which improve the time performance in new product development (NPD) with the help of conceptual models, is presented. The study also examines the influence of 'interactions' between the factors on time performance.

Italy, Production Management, Market Research & Product Development, Analysis, Time measurement, Time to market, Timekeeping

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An empirically-based typology of product innovativeness for new financial services: Success and failure scenarios

Article Abstract:

The article examines product innovativeness in new service development and performance. It takes a look at the different types of innovativeness and how they are associated with the different developmental patterns and performances.

United States, Customer Relations, Statistical Data Included, Customer service

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Customization of product technology and international new product success: Mediating effects of new product development and rollout timeliness

Article Abstract:

The links between product technology customization, completion timeliness and new product success are examined.

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