RICH IN FIBER

Article Abstract:

The cotton industry has altered its advertising philosophy. Its in-house methodology previously resembled down-to-earth homespun messages. Now it has veered away with a psychological, self-actualized edge. A philosophical phrase intensifies the images in each spot. The campaign has been put together by Olilvy and Mather.

Broadwoven Fabric Mills, Broadwoven fabric mills, cotton, Cotton Broadwoven Fabrics, Cotton industry, Cotton trade, Cotton fabrics

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Seagram Kicks Off Media Review

Article Abstract:

Seagram Americas is discussing how to handle its Seagram's Gin, Chivas Regal, Crown Royal, and Captain Morgan advertising accounts, estimated at around $30 million. Talks with certain agencies has already begun.

Campaigns, Beverages, Beverage Manufacturing, Alcoholic Beverages, Alcoholic beverage industry, Seagram Americas

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Humor Softens Dr Pepper Sell

Article Abstract:

A discussion of the new advertising themes used by Dr Pepper Bottling Co.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Use of services, Bottled and canned soft drinks, Campaign Themes, Slogan, Soft drinks, Contracts, Young & Rubicam Brands, Dr Pepper Bottling Co., Spark/KJS

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