Philip Morris is low key for new cigarette

Article Abstract:

Philip Morris's April launch of menthol Marlboro Milds is toning down its promotion to limited in-store displays mostly as a result of 1998 settlement between tobacco companies and the federal government. Leo Burnett was tapped for the ads featuring Western imagery and the slogan, "A New Menthol". Philip Morris currently has 24% of the fiercely competitive menthol market, dominated by Lorillard Tobacco's Newport brand. About 1 in 4 cigarettes smoked in this country is menthol.

Philip Morris Inc., Leo Burnett Company Inc.

---

R.J. Reynolds retools Doral brand to be 'a little less down-home'

Article Abstract:

R.J. Reynolds Tobacco hopes to inspire interest in discount-cigarettes, Doral by adding a higher grade of leaf and sprucing up the ads. Since Doral shipments fell 21.9% in the last quarter, Reynolds hired Coyne Beahm for a more urban and hip message for the re-engineered cigarettes. The package will be redone and there is now a Web-site version of Doral & Co. magazine. The price may soon go up, which is now, on average, $2.60 a pack.

Cigarettes, Cigarette Manufacturing, R.J. Reynolds Industries Inc., Coyne Beahm Inc.

---

Philip Morris's antismoking campaign draws fire

Article Abstract:

3 states and the Centers for Disease Control and Prevention fund a study by Teenage Research Unlimited that targets Philip Morris's advertising campaign. The ads were considered ineffective, and more dangerously, provacative, possibly encouraging teens to rebel, and to smoke. Meanwhile, states are planning a $1.45 billion antismoking offensive which will villify tobacco companies.

Smoking and youth, Youth smoking, MO, Altria Group Inc., Young & Rubicam Brands

Similar abstracts:

• Abstracts: Intel chips are chosen for a new line of TV-set-top boxes by GM's Hughes. Intel moves from Windows with line of Web devices
• Abstracts: More big technology firms embrace broad use of Linux operating system. IBM to boost use, marketing of Linux
• Abstracts: HotJobs plans to show its hand with new multimedia campaign. Web site sets gay-themed ads for big, national publications
• Abstracts: Microsoft to offer improved line of Windows multimedia software
• Abstracts: U S West prefers Qwest merger to a bid; link of equals would echo Global Crossing terms set in an earlier deal

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.